TOKYO 2020 OLYMPICS - PLAYBOOKS

Commissioned by the International Olympic Committee, ACNE London produced playbooks for key stakeholder groups attending the Tokyo 2020 Olympics. The playbooks were integral in deploying vital information around e.g. COVID-19 to ensure all attendees were informed and equipped with the knowledge to enjoy the Games safely.

The playbooks were distributed globally and earned coverage from all major media outlets including: BBC News, The New York Times, NBC news and across social media.

There were three iterations of the playbooks between January - July 2021 - all of which were produced by ACNE London in collaboration with Partners in Crime (Illustrators).

Responsibilities

Producer: Project and Client management // Commissioning illustrators // Supporting creative development // Co-ordinating, briefing and managing internal teams: Creatives and Designers // Overseeing playbook production // Proofing, QC and final delivery of assets.