JOHNNIE WALKER – GHOST & RARE

To announce Johnnie Walker's third special edition whisky (Johnnie Walker Blue Label Ghost and Rare Glenury Royal), the task was to produce a drinks photography shoot on location in London.

The blend is crafted using irreplaceable “ghost” whiskies so ensuring the lifestyle photography reflected the premium nature of the product and its prestige was imperative. 

Shot over two condensed days, we captured 20 main images for this Ghost & Rare campaign, plus GIFs and moving assets for social. 

Responsibilities

Project Management from kick-off to final delivery // Client communication, presentations and proposals // Supporting creative development // Co-ordinating and briefing internal teams // Overseeing production // Remote client approvals // Scope change budgeting // QC and final delivery of assets.